Amazon is reportedly making a huge change to its fresh grocery business — and it could be a huge win for customers (AMZN)

Amazon may merge Amazon Prime Now and Amazon Fresh, according to a new report. Both services delivery fresh groceries, though in different ways. A merger would give customers more options to shop for groceries online, similar to Amazon’s addition of Whole Foods to Prime earlier this month.

Amazon may be consolidating its grocery businesses.

Amazon will be merging its Amazon Fresh delivery service with its Prime Now delivery service by the end of the

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