If brands really want to scare Facebook and Google, there’s a simple way to do it (FB)

Advertisers have been complaining about brand safety issues on the web. Some are even threatening to pull ad spending from the big tech platforms. Yet the truth is, few brands will follow through on such sweeping threats. And the harsh reality is that any single ad boycott would barely hurt Facebook and Google. Brands don’t have much leverage, but one way they could hurt the tech giants is to thwart their plans to grab

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