What you need to know in advertising today

A media company announcing an original series project with a digital outlet these days doesn’t necessarily raise eyebrows — except maybe when the names involved are Viacom, Nickelodeon and YouTube.

Last week, during its annual upfront sales presentation to advertisers, the kids network Nickelodeon announced that it was planning a series this spring featuring Nick Cannon on YouTube, after fighting with YouTube parent company Alphabet for years.

It’s the first of many original projects planned

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