How does MoviePass make money?

By now, most people have heard of MoviePass and its deal of a movie a day in theaters for the price of $9.95 per month. In fact, there are multiple subreddits  dedicated to MoviePass. Even elitist moviegoers forego referencing Rotten Tomatoes for movie recommendations now that MoviePass has made the theater experience financially accessible.

Users of MoviePass ask about limitations of the subscription service from restrictions on theater locations to whether or not users are allowed

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