Techly Explains: Why do I waste time doing easy tasks instead of ones that matter?

Ever notice how much easier it is to perform a small, menial task than get stuck into a far bigger but ultimately more important job?

Why is our brain – which is supposed to be the most logical of our organs – so hard-wired against doing the things that actually matter?

Unfortunately, it’s been shown that our brain responds to deadlines rather than importance, so we prioritise that little, relatively meaningless job that needs to be

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