Doing it for the ‘gram: Goldman Sachs becomes the latest financial firm to launch on Instagram (GS)

Goldman Sachs launched an official Instagram account on Tuesday, which features posts ranging from key research findings to notable speakers at the firm, to unique hobbies of its employees.  Financial firms are increasingly adopting social media to engage millennials and Gen Z over the past few years as they struggle to retain and recruit top university graduates. 

As it tries to court millennials and Gen Z to consider a career on Wall Street, Goldman Sachs

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