A former Coca-Cola executive and cannabis startup founder reveals the moment he knew cannabis would be ‘the next big thing’

Chris Burggraeve, a former Coca-Cola and AB InBev marketing executive, found his way into the cannabis industry after MBA students opened his eyes to the opportunity. He co-founded Toast, an upscale cannabis brand, where he now serves as the CMO.

Chris Burggraeve — a former Coca-Cola and AB InBev marketing executive — found his way into the cannabis industry through an unconventional path: The corridors of New York University’s Stern School of Business.

After Burggraeve left

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