Three untapped opportunities wearables present to health insurers, providers, and employers

 

After a shaky start, wearables like smartwatches and fitness trackers have gained traction in healthcare, with US consumer use jumping from 9% in 2014 to 33% in 2018. More than 80% of consumers are willing to wear tech that measures health data — and penetration should continue to climb. The maturation of the wearable market will put more wearables in the hands of consumers and US businesses.

The US healthcare industry as it exists

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