Customers can’t stop complaining about Apple Stores. Long wait times, overcrowding, and awkward customer-service interactions are turning shoppers against Apple. Apple is redesigning stores as customers compare current locations to the dreaded DMV.
Apple Stores have become an almost mythical part of the tech giant’s brand. Now, they could be killing it.
Founder Steve Jobs wanted Apple’s stores to be different from those of traditional retailers, setting Apple apart from competitors with stylish,