Vapour Meat: a helmet to vape the essence of ‘clean meat’

Animals that fake their appearance to blend in their surrounding and attract their prey, people who fake a delirious state of bliss on social media, girls who prefer fake fur (or ‘fantasy fur’ as Lagerfeld called it) to the real one, etc. Sometimes the fake is just a little bit more desirable than the real. And if you’re worried about animal welfare, broken food systems and the future of our planet, then fake meat, and