What you need to know in advertising today

Former Modelez chief marketing officer Dana Anderson raised some eyebrows last year, when she departed the packaged goods giant (known for brands ranging from Ritz to Oreos) to take on a role with MediaLink — the advertising consulting firm that works with both clients and ad agencies.

But with the ad industry is total flux, as brands have to deal with a changing ad agency model and a messy digital ad ecosystem, Anderson has a big opportunity to

Continue reading...