There’s no question that promotional spending and big-star appearances were sharply down during this year’s Cannes Film Festival. The U.S. film industry investment was the lowest I’ve ever observed, and I’ve been coming here for 18 years. (My first visit was in ’92.). No big press lunches, relatively few parties, a reduction in advertising and signage along the Croisette, and, as noted, relatively few big-name actors.
You could feel it everywhere. The thunder and