Advertisers overwhelmingly prefer Instagram to Snapchat. A new survey by Cowen of ad buyers highlights the challenges Snap Inc.’s ad business is facing ahead of its Q2 2018 earnings. Instagram is even beating Snapchat at its own game, with 90% of advertisers preferring Instagram Stories to Snapchat Stories — a format it invented.
Advertisers are souring on Snapchat, and Instagram looks poised to benefit in a big way.
Financial services firm Cowen published on