How Alibaba turned a fake holiday into a $25 billion shopping extravaganza that’s bigger than Black Friday and Cyber Monday combined

Singles’ Day has become the largest shopping day in the entire world, thanks to Chinese e-commerce giant, Alibaba. Alibaba made $25 billion in just 24 hours on November 11, 2017 — that’s more than US Black Friday and Cyber Monday online sales combined.  Watch the video above to find out how this made up holiday was invented and exploded into a billion dollar shopping extravaganza that rivals Amazon’s ‘Prime Day.’

The following is a transcript

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