McDonald’s In New Zealand Now Gives Free Roald Dahl Books With Every Happy Meal

With more and more kids enslaved to the screen from as young as they can remember, the push to ensure that children are still able to get lost in a book and let their imaginations roam free is more important than ever.
Over in New Zealand, the giant fast-food chain recognizes this and has replaced the tacky plastic toys you would often find in a Happy Meal with the whimsical works of Roald Dahl, a renowned children’s author that my generation grew up on.

Image credits: McDonalds

“The Happy Meal Readers programme is all about helping parents to get

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