OTT adoption is showing the first signs of slowing, according to a new survey report from analysts at Cowen. For the past five months, cord cutting has remained generally flat, the report noted. This suggests that the pricing for soon-to-be-launched services from Apple TV+, WarnerMedia, NBC, and Disney+ is especially important. Visit Business Insider’s homepage for more stories.
OTT adoption is showing the first signs of slowing, and that may be a warning sign