Salesforce is paying $300 million to acquire its own charitable foundation, and it could add as much as $200 million to its annual revenue (CRM)

Cloud software giant Salesforce will pay $300 million to merge with Salesforce.org, its external philanthropic arm that offers Salesforce software to non-profits, the company announced Monday. Salesforce.org will now function as an industry vertical within the Salesforce corporation. Rob Acker, current CEO of Salesforce.org, will run the vertical. Salesforce also raised its fiscal 2020 revenue guidance by $150 million to $200 million, and lowered its earnings-per-share forecast by $0.20 on Monday. Visit BusinessInsider.com for

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