YouTube’s scrapped plan to change how it pays creators focused on 3 main metrics: attract, engage, and retain (GOOG, GOOGL)

In 2017, YouTube considered changing a major facet of its business model— paying creators based on viewer engagement, rather than the ad revenue they created, according to a Bloomberg earlier this month. Business Insider obtained unreleased YouTube support center drafts that provide more detail about the proposed payments model from 2017, showing that changes would have involved more than just engagement metrics. According to the documents, YouTube was planning to introduce three new pillars

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