Rewards-related offerings are the leading driver of consumers’ credit card choices — but they can be pricey for issuers

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The average US consumer holds about three nonretail credit cards with a balance over $6,000, according to Experian. As confidence rises, spending is hitting prerecession levels. For banks, that should be a good thing, since credit cards are profitable. But the push to attract a particularly interested and engaged customer base through

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