Nike sparked debate with its recent debut of a plus-size mannequin in its London flagship store. The controversy could ultimately pay off for Nike, as the incident has helped increase awareness of the company’s plus-size offerings in an industry that often lacks options for larger women. Since Nike debuted its new mannequin, searches of “Nike” and “plus size” have grown by 387% and clicks on the mannequin’s tights increased 200% on British fashion retailer Love the Sales. Visit Business Insider’s homepage for more stories.
Nike’s controversy over a plus-size mannequin is highlighting how inclusivity can pay off.