Netflix has named former BBC Studios marketing chief, Jackie Lee-Joe, as its new CMO. Lee-Joe oversaw the marketing behind BBC franchises like “Doctor Who,” “Blue Planet,” and “Sherlock,” while at BBC Studios. At Netflix, she’ll manage a growing marketing budget, which has been helping promote Netflix’s stampede of original movies and TV shows. Visit Business Insider’s homepage for more stories.
Netflix has named its new CMO, former BBC Studios marketing chief Jackie Lee-Joe,