Roku has skyrocketed 240% this year. We spoke to 3 experts about why, and what investors should be looking for in the future. (ROKU)

Roku, a provider of smart TVs and a wildly popular streaming platform, has risen 240% since the start of the year.  Markets Insider spoke with three Wall Street analysts to dive into the metrics, initiatives, and trends that have helped elevate Roku’s market value this year.  The analysts mentioned everything from Roku’s ability to secure low-cost content, to the how the company has positioned itself to soak up subscription revenue from new streaming platforms

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