I’m an entrepreneur who made it through the Great Recession with revenues up to $23 million. Here are my 5 tips for recession-proofing your business.

David Royce is the founder and chairman of Aptive Environmental, and was an entrepreneur during the Great Recession. His company saw revenues up to $23 million during that time, and based on his experience suggests doing five important things to recession-proof your business. With another recession possibly on the horizon, he argues that spending on marketing, training, and recruiting great talent is actually the right move, even when you have the urge to save.

Continue reading...