The CEO of cannabis data startup Headset took half a year to meet with dozens of investors before raising a $12 million round. Here’s why he says it’s so important to find the perfect backers.

Cy Scott, the CEO of cannabis analytics startup Headset, said that he spoke with around 20 to 30 investors over a six month period to close a $12 million Series A funding round. Scott walked through his pitching process and shared his best tips in a webinar hosted by Business InsiderSign up for Cultivated, our new weekly cannabis newsletter.

Raising money for a startup in a competitive industry like cannabis-tech is no easy

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